Understanding Your Email Campaigns

Email Click-Through Rate Statistics

Here are some statistics to help you maximize your email click-through rate and communicate better with your subscribers.

  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

  • 11 a.m. has the highest click-through rate for email sends. (HubSpot, 2015)

  • Emails that included the first name of the recipient in the email had higher click-through rates than emails that did not. (HubSpot, 2014)

  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)

  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

  • Emails that display incorrectly on mobile may be deleted within three seconds. (Campaign Monitor, 2018)

  • Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. (Campaign Monitor, 2018)

Source: Hubspot

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Email Click-Through Best Practices

Now that we know some email click-through stats, how do we improve our own blog and/or business email click-through stats ? Check out 7 ways to start today!

  1. Reduce the number of images in your emails.

  2. Try sending your emails out around the suggested time of 11 a.m., stay consistent for 3 weeks and see if your email click-through stats improve or decline. Adjust accordingly if you track success with your subscribers opening emails at a different time.

  3. Include the first name of the recipient in your emails.

  4. Try using an emoji in your email subject line.

  5. Get to know your subscribers and send segmented campaigns.

  6. Make sure your emails display correctly on mobile devices, remember 50% of all open rates are on mobile devices.

  7. Open and click-through the emails of blogs you subscribe to, in an effort to support a fellow bloggers stats vs. just deleting them.


please share some of your email campaign best practices’ and your Wins.